IdN v15n6: Retail Desire p36-37
Since Formavision began in 2003, it has curated and produced some 50 art projects and acclaimed international art campaigns for leading brands such as Diesel, Coca-Cola, Lexus, Starbucks, Marithe+Francois Girbaud, Converse, Docomo and Sharp Electronics.
自 2003 年開張以來,Formavision 已經組織和製作過大約 50 個藝術專案,並為 Diesel、Coca-Cola、Lexus、Starbucks、Marithe+Francois Girbaud、Converse、Docomo 和 Sharp Electronics 等頂級品牌的國際藝術活動提供過支援。
“I think that a recipe for success in these branded art projects is to trigger collaborations between artists and brands who have the same style, values and cultural references.”
「我認為品牌藝術專案的成功要訣就是引發那些有著相同風格、價值觀和文化特點的藝術家和品牌之間的合作。」
Related Links/相關連結:
http://www.formavision.info/