Find your way in the world of way-finding
Exhibitions and conferences are among the most popular projects for environmental designers, given their temporary nature and concurrent need for compression of lots of information as well as luring people to particular, possibly competing, attractions. They have to know how to reach the exits, the first-aid centre, the toilets and the canteen, but they also have to decide between various activities, booths or sectors. Obviously, for the sake of harmony, the signage for these should share a visual identity, and if this can reflect the project’s brand — either as a permanent venue or its temporary sponsorship — so much the better.
In this issue, we have asked 54 leading designers/creative units, who have made something of a speciality of various kinds of environmental design, to show us some of their favourite work in this field and give us an insight into their approach by picking a project, actual or hypothetical, that they would like to engage with and telling us briefly how they would go about making a success of it.
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