Tuesday, October 6, 2015

IdN v22n4: Identity & Patterns

Pleasures & Pitfalls of Following a Pattern

Patterns are everywhere we look – on our clothing, building surfaces, interiors, branding, packaging… but when and how are they best incorporated into a design? The appeal of their usage is obvious, the repetitive elements bring with them a calming vibe, a sense of instant familiarity. But they can also create problems, especially when co-opted across a wide ID spectrum.