Tuesday, September 27, 2016
IdN v23n3: Type & Lettering in Posters
The Writing’s on the Wall? Yes and No…
As with vinyl records and collectible magazines, it seems that rumours of the death of the printed poster have been greatly exaggerated. Dormant, perhaps, but certainly not dead. And there are practitioners of this art who maintain that a strategically positioned sheet of words and illustrations can make more impact than ever in this digital age.
Of course, if mass circulation and speed of communication is the aim, digital is the way to go. But why not employ both techniques simultaneously? If well executed, the printed poster enjoys a huge advantage over one produced specifically for the Internet — longevity.
And even if you do not intend to actually purchase it — as a souvenir or an artwork in its own right — the printed poster has the innate capacity to hold a viewer’s attention for much longer than a briefly glimpsed screen image.